Overview
Northstar Mortgage Group · Toronto, ON · Last 30 days
Executive summary
Northstar Mortgage Group generated 24 Qualified Opportunities in the last 30 days — 13 Tier A, 11 Tier B, 6 Tier C. Blended cost per Qualified Opportunity $999, and cost per Tier A $1,844. Ontario Refinance Q3 is delivering the lowest CPA in the portfolio. GTA HELOC Homeowners is drawing traffic but producing 56% Tier C — worth pausing to tune the qualification flow.
Total ad spend
$23,970
▲ 12.3% vs prev
Qualified Opportunities
24
▲ 18.4% vs prev
Tier A opportunities
13
▲ 22.1% vs prev
Cost per Tier A
$1,844
▼ 8.2% vs prev
Cost per Qualified Opp
$999
▼ 11.2% vs prev
Appointments booked
10
▲ 9.6% vs prev
Applications
7
▲ 14.0% vs prev
Funded mortgages
4
▲ 33.3% vs prev
Est. funded volume
$2,702,000
▲ 28.7% vs prev
Est. attributable revenue
$25,020
▲ 31.2% vs prev
Avg first response
19 min
▼ 14.0% vs prev
Contact rate
97%
▲ 4.2% vs prev
Qualified Opportunities — last 14 days
07-08
07-09
07-10
07-11
07-12
07-13
07-14
07-15
07-16
07-17
07-18
07-19
07-20
07-21
Opportunity tier breakdown
Tier A
13
43% of inquiries
Tier B
11
37% of inquiries
Tier C
6
20% of inquiries
Tier A: highly qualified, ready for broker engagement. Tier B: potentially qualified — may fit another lender or product. Tier C: below criteria today, but may nurture.
Source attribution — 30 days
- Meta — Facebook34%
- Meta — Instagram18%
- Google organic16%
- Direct13%
- Google paid9%
- Referral5%
- Email3%
- Other2%
Ad spend — last 14 days
07-08
07-09
07-10
07-11
07-12
07-13
07-14
07-15
07-16
07-17
07-18
07-19
07-20
07-21
Top insights
See all →- Ontario Refinance Q3 is producing the lowest cost per Tier A opportunityConsider scaling ad_01 spend by 30–40% while creative fatigue metrics remain healthy.
- GTA HELOC Homeowners is generating traffic but too many Tier C inquiriesTest a stricter pre-qualification quiz upfront to filter out Tier C traffic. Consider excluding renters from audience.
- Mobile visitors abandon the qualification form at the income questionTest a simplified income range picker vs the current 6-field income form on mobile. Measure completion rate lift.
Recommended next actions
See all →- Scale Ontario Refinance Q3 spend by 35%Raise daily budget on cmp_01 from $220 to $300 (+36%).approvedBudget
- Test simplified income question on mobile /refinanceReplace the 6-field income form with a 4-option range picker on mobile only. Desktop unchanged.in_progressLanding page
- Enable Tier A instant push notifications for brokersEnable app-level push notifications on any new Tier A delivery; SMS backup after 5 min.proposedFollow-up