Qualification Funnel

Impression to funding · Last 30 days
  • Ad impressions1,998,900 · From Meta Ads reporting
    Drop-off 99.2%
  • Link clicks16,730 · 0.84% CTR
    Drop-off 9.4%
  • Landing-page visitors15,150 · 90.6% land
    Drop-off 88.2%
  • Qualification started1,785 · 11.8% engage
    Drop-off 45.0%
  • Qualification completed982 · 55.0% complete
    Drop-off 97.4%
  • Contact verified26 · 2.6% verify
    Drop-off 7.7%
  • Tier A or B opportunity24 · 92.3% qualified
    Drop-off 58.3%
  • Appointments booked10 · 41.7% book
    Drop-off 30.0%
  • Applications started7 · 70.0% apply
    Drop-off 42.9%
  • Mortgages funded4 · 57.1% funded

Biggest funnel bottleneck

Landing → Qualification start converts at 11.8%. Consider testing a chat-first entry point on high-traffic landing pages.